Privacy policy.

Date: Aug 1, 2024

This website is owned and run by WHO IS SHE WEARING ("we", "our", "us"). The term "our online services" refers to WHO IS SHE WEARING, our mobile and tablet applications, our pages on third party social media platforms such as Instagram, Facebook, Twitter, Pinterest, and Google+, and any other websites or apps we own or run from time to time. The term "our services" refers to our online services and any of our other products and services offered from time to time. If you use any of our services, we will refer to you using the terms "user", "visitor", "you", "your", "yours" in this policy.

We respect the privacy rights of our visitors and recognize the importance of protecting the information collected about them. This privacy policy explains how we collect, store, and use the personal information that you provide to us.

If you are under 18, you must inform a parent or guardian about our privacy policy and obtain their agreement to the privacy policy before registering, subscribing, or placing an order with us.

1. What personal data do we collect from you and how?

We collect and process only the data that is required to allow us to provide our services to you. We collect the following data when you browse or shop at www.whoisshewearing.com:

We process the personal data required to complete and dispatch your purchase, including your name, billing address, delivery address, payment details, mobile number, telephone number, and email address. We collect your email address in order to send you confirmation of your order; we collect your telephone number so that we can contact you if there are any issues with the order.

We collect your email address when you sign up to receive WHO IS SHE WEARING News.

If you register for a WHO IS SHE WEARING account, we collect your name, email address, password, country, and additional data regarding your favorite designers and your marketing preferences.

When you contact our Customer Care team, we may collect additional data to help us resolve any queries relating to your order, delivery, payments, marketing, the website, or any other queries. Calls to our Customer Care team and live chat messages can be recorded to ensure a high level of customer service, to enable the development of staff training, and to manage queries, complaints, or disputes.

We collect and process data about your browsing on www.whoisshewearing.com, including the pages you visit and how you interact with these pages. If you have registered for an account, we collect browsing data about your access to the dedicated areas of the website.

If you are a customer of www.whoisshewearing.com, or if you have given us your consent, we collect and process your personal data for direct marketing activities.

If you provide us with someone else's data - for example, if you purchase a product to be delivered to a friend or as a gift - we will collect and process the personal data required to complete the transaction such as the name, delivery address, and other contact details for your friend. If you are receiving an item as a gift, we will process your data only to fulfill the gift request and our contractual obligations.

When you use the App version of our website, we will ask for your consent to collect personal data from you in order to send you brief messages, "push notifications" about products and services that we believe may be of interest to you. With your consent, we will also collect data regarding your use of the App and your IP address, in order to improve our service to you. You can disable push notifications at any time by updating the App settings in your mobile device.

If you subscribe to our newsletter or magazine, we will collect and process the personal data required to complete and dispatch your purchase, including your name, billing address, delivery address, payment details, telephone number, and email address. We collect your email address in order to send you confirmation of your order; we collect your telephone number so that we can contact you if there are any issues with the subscription. You have the option to provide us with your birth date and month and to subscribe to our marketing communications and those from our partners.

2. What about cookies? What are cookies?

We and our business partners collect information about your use of our online services using cookies. Cookies are very small files that are sent by us to your computer or other device which we can access when you visit our site in the future. Cookies help us remember who you are and other information about your visits. They can help display the information on a website in a way that matches your interests. Most major websites use cookies.

For more information about how we use cookies, please read our Cookie Policy.

3. How this information may be used

Whenever you give us your personal information we will use it in accordance with applicable privacy laws and for the purposes set out in this policy, on the data entry forms you complete, in any relevant terms and conditions, and on pages or emails which link to the data entry forms.

When you use our services: If you use any of our services, register for or attend one of our events, set up, look at or change your account details, or contact a member of our Customer Care team, we will record your personal details. Your information will be used in the first place to provide the products, services, or information you have asked for and to provide you with a personalized shopping experience. We keep the information you provide and may use it for several purposes, including: (i) accounting, billing, reporting, and audit; (ii) credit checking or screening; (iii) authentication and identity checks; (iv) credit, debit, or other payment card verification and screening; (v) debt collection; (vi) safety, security, health, training, administrative, and legal purposes; (vii) data matching and dedupe, statistical and market analysis, and marketing information; (viii) advertising and marketing for us, our Group, and third parties; (ix) developing, testing, and maintaining systems; (x) studies, research, and development; (xi) customer surveys; (xii) customer care and to help us in any future dealings with you, for example by identifying your requirements and preferences; (xiii) where required by law or in connection with legal proceedings or disputes; and (xiv) any other uses set out in the terms and conditions for the use of our services. For these purposes we may disclose your information to one or more of the other organizations listed in the section called “who we will share your personal information with”.

Saved payment card details will only be shared with our payment partner and not with any other third parties and will only be used to process your order, using our payment partner's systems.

We may also use your personal information to send you marketing updates, as detailed in the next section.

Tracking how our online services are used: We collect, and use third parties to collect and share with us, information from visitors to our online services and analyze it to build up a picture of how people use our websites. This helps us improve the services we offer. We may also give anonymous statistics about visitors to other, reputable organizations, but the information we provide will not include details that would allow these organizations to identify you. For more information on our use of cookies, please read our Cookie Policy.

Customization of our online services and advert targeting: We may use the information you give us about yourself and the information we collect via cookies when you use our online services to build up a picture of your interests. We may then use this information to try to make sure that when we send you marketing communications and when you visit our websites or use our online services, you don't miss offers and information that might interest you. This information may also be used by our third-party advertising agencies and networks, to advertise our own or third-party products and services to you when you visit third-party websites and online services. This is called advert targeting or interest-based advertising. For more information on how to reject targeted advertising or interest-based advertising cookies please read our Cookie Policy.

Testimonials: If you give us feedback, we may use it to improve our services and we may publish it online or offline to promote our business and our services. We will ask for your permission before we publish it.

Comments and reviews submitted to our online services: If you wish to submit a comment or feedback on a blog or article featured on our services, we may (but are not obliged to) publish your comment online or offline to promote our business and our services. We will collect your name or username which will be displayed next to your comment and email address, which will not be published, but which we may use to contact you in relation to your comment.

Mobile services: When you request our mobile services, we may keep your mobile phone number, the make and model of your phone, the operating system used by your phone, and details of your network operator, and we will link a unique identifier to your mobile phone number. We’ll store your device language, app language, and country. We need this information in order to provide the features and services enabled through our mobile services and to administer our mobile service.

Social networks: If you follow us or interact with us on any of our pages on third-party social media platforms, such as Instagram, Facebook, Twitter, Pinterest, and Google+, information you provide will be subject to the third party’s privacy policy, as well as this privacy policy.

Customer service: To ensure a high level of customer service to our clients, to enable the development of staff training, and to manage queries, complaints, or disputes we may process recordings of calls to our Customer Care teams, live chat messages, customer name, account ID and order ID, the pages you have viewed and items in your Shopping Bag, and any other contact details you might provide to us during the course of the